![]() ![]() Upon finding it out, Hillenburg decided to use the name "SpongeBob". SpongeBob was originally to be named SpongeBoy, but the name was already in use for a mop product. To voice the character of SpongeBob, Hillenburg approached Tom Kenny, who had worked with him on Rocko's Modern Life. Hillenburg initially conceived the show in 1984 and began to work on it shortly after the cancellation of Rocko's Modern Life in 1996. The media franchise generated an $8 billion merchandising revenue for Nickelodeon. The series' popularity has made it a media franchise, contributing to its position as Nickelodeon's highest rated show, the most distributed property of MTV Networks, and among Nicktoons' most watched shows. ![]() The series chronicles the exploits and adventures of the title character and his various friends in the fictional underwater city of Bikini Bottom. SpongeBob SquarePants is an American animated television series, created by marine biologist and animator Stephen Hillenburg.
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